The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. His tweet about a new Tesla product launch resulted in a $900 million increase in value. It’s an incredible resource for brands seeking to understand what motivates and engages their audience. (Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Internal PR professionals may not have the same level of expertise or resources as an outside PR firm.

Interviews 104

Interviews Publicity Technology Social Media 104

Prohibition

JANUARY 14, 2022

For example: A lawsuit alleging dangerous product defects. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. This team should include representatives from various departments such as PR, legal, engineering, and customer service.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. The potential that their networks hold is immense. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

NewsWhip

JUNE 10, 2021

It comes down to product launches. It comes down to every customer service interaction. There are these big cultural risks, obviously, but is there anything specific that you’re looking out for, or is it just, “We have to be aware of everything because we’re such a big company,” basically?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78