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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. Move Difficult Conversations To Private Channel While addressing negative online reviews publicly is critical, try to delve deeper into each customer’s issues privately.

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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals.

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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

The Annenberg survey listed data privacy, health care and diversity as social issues. If you enjoyed this post, you might also like: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder . In addition, not all social issues are political.

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GDPR in PR: A European Law That Impacts Everyone

The Hoffman Agency

If the data held relates to an individual who’s in the EU, GDPR applies. While this guidance is general to every industry, Daryl Willcox, founder of ResponseSource, looked at it in the context of PR, including creating a template legitimate interests assessment for a PR agency carrying out media relations. Handy stuff.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR finds owned media programs complement media relations efforts. “I see a few things.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Our notions of privacy and confidentiality will be challenged. She will be media neutral. In democracies governments answer to the people.