Remove Customer Service Remove Marketing Remove Social Media Remove Wikipedia
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10 Ways to Improve Your Social Media Small Talk

Cision

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Small talk is an essential part of our social interactions. But what about social media? We engage in small talk on social media all of the time, but what makes this small talk most effective?

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Letter from 30,000 feet: airplane mode

Stephen Waddington

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Challenging Wikipedia’s gender bias: 90% of editors are male David B. Grinberg called out Wikipedia this week for gender bias. According to Grinberg less than 18% of 1.6

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Time for PR to Take Back Reputation Management

David PR Group

If you don’t believe me, ask Wikipedia (cue groans.) I know that our profession has an “it’s complicated” relationship with Wikipedia, but millions of people use it each day, and here’s what it says about reputation management: Reputation management refers to influencing and controlling an individual’s or business’s reputation.

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How To Create a Simple Facebook Messenger Bot

Cision

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. That said, there is potential for Messenger bots to add value to your social, customer service, and sales strategies.

Facebook 120
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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. It can be an industry, a career field, a product or service or just an idea. It’s not easy, and some products and services make it a more feasible tactic than others. Just in case.

Brand 100
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Public relations in 2018

Stephen Waddington

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Wikipedia continues to grow as a global knowledge resource. Understand how publics are shifting to new forms of media thanks to the internet. #3

Publicity 164
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#19: Building a framework for reputation management

NewsWhip

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? It comes down to every customer service interaction. So we have social media as a big source of information. The probability of something bad happening.