wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. How could such a busy person find time to meet so many people? Great advice!

Small Business 52

Small Business Social Media Radio Media 52

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this. Wanna Subscribe?

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Partnering with customer service, they introduce “where did you hear about us?” ” into their customer calls to track how effectively media placement is impacting brand awareness.

Measurement 40

Measurement How To Analytics Customer Service 40

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to every customer service interaction. Ben: Oh, wow. That is a risk. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

MAY 3, 2017

At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data. Over a year, that means that the authorship total of people who’ve had bad experiences, issues bad enough to write about, could be as high as 200,000 people a year.

Airlines 137

Airlines How To Engineering Radio 137

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Press and radio publicity. Customer services. Community service. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Press and radio publicity. Customer services. Community service. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40