Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”. Actual and perceived crisis 24/7. “A Crisis after crisis. Remote work.

Communications 123

Communications Crisis Internal International 123

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

NOVEMBER 6, 2019

Chancellor Sajid Javid asked the Treasury to calculate the cost of nine Labour policies. In a case last week the Government came under fire for spending public money on Facebook ads targeted at voters in marginal constitutions announced in September. A similar approach applies to blogs and social media.

Resources 62

Resources Communications Government Policies 62

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. This is reflective of a traditional view of public relations.

Interviews 101

Interviews Publicity Technology Social Media 101

Ethical Voices

APRIL 17, 2023

Yeah, I couldn’t hack the math, but I ended up being assistant secretary of the Treasury for Public Affairs and the chief spokesman for U.S. economic policy, so I figured out some stuff along the way. You’ve obviously got to have really good social listening. But you know what?

Enterprise 68

Enterprise Ethics Engineering Technology 68

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. A crisis is, by default, a reputation issue. If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. A crisis is, by default, a reputation issue. If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

NewsWhip

APRIL 14, 2021

And so those three groups work along with a number of external functions within McDonald’s, such as public affairs and government relations, sustainability to really develop a honed intelligence that is both strategic and also very much focused on the reputational role of McDonald’s. Kate: Yes, absolutely.

Analytics 78

Analytics Data Crisis Reputation 78

NewsWhip

JUNE 23, 2021

Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Zach Silber, Chief Innovation Officer, Kivvit.

Data 78

Data Media Analytics Energy 78

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. A great deal of time is spent on crafting key messages, ensuring their alignment with the overall business goals.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. I’ve served in Army Public Affairs for nearly 17 years now.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60