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How CEOs Should Use Data In A PR Crisis

Onclusive

A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A tale of two CEOs. Source: AirPR Software.

Crisis 191
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Facebook’s Cambridge Analytica Crisis Was Not Just Preventable—It Is A Giant Missed Opportunity

Melissa Agnes

Unfortunately for Facebook, the Cambridge Analytica crisis it is now managing is the direct result of an issue that went mismanaged for years. Facebook’s missed opportunity. Facebook was well aware of this reality—as is Google, and Twitter, and all the other social media networks and apps that are leading the way.

Crisis 160
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Allegory report examines emerging corporate digital risk

Stephen Waddington

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. Communications professionals often get involved when a crisis arises, but this is too late!

Corporate 141
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. Others are hoping to restart events businesses that stalled during the COVID-19 crisis. Generational issues are a key theme.

Report 122
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Is Facebook still a good place to invest in social media marketing? Why so many disciplines?

Marketing 244
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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.