5W PR

JUNE 15, 2020

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

The Proactive Report

NOVEMBER 1, 2022

No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response.

Communications 130

Communications Social Media Employee Crisis 130

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. They should also think about the reach of the fake news and the potential impact on the brand’s reputation.

Brand 88

Brand Branding Crisis Communications Reputation 88