Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Rock the Status Quo

APRIL 23, 2015

You’ll also need access to and relationships with customer service to handle customer- and product-related issues within the community and, ideally, a bit of time invested in crisis prevention planning. Is Pinterest Right For Your Brand? Just in case. You don’t want it to become a PR nightmare.

Brand 100

Brand Branding Community Wikipedia 100

Rock the Status Quo

JANUARY 13, 2015

How do we turn them into customers? Is the risk of crisis worth it? Think of it as a customer service platform first, and a marketing platform last. Check out Facebook, Instagram and Pinterest first. It’s not like it’s new or unproven – that boat sailed long ago. I think it’s about fear.

Social Media 100

Social Media Media Facebook B2B 100

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Stephen Waddington

NOVEMBER 19, 2017

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Pinterest has posted sustained growth in visual imaging. Bots have been developed to help with customer service, support and sales. Have you considered this as part of your crisis planning? It’s not all bad. With more than 1.3

Publicity 164

Publicity Ethics Data Community 164