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The State of Social Media in 2017

Stuart Bruce

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

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Public relations in 2018

Stephen Waddington

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Pinterest has posted sustained growth in visual imaging. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers.

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