Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!
Rock the Status Quo
APRIL 23, 2015
I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Without money to provide ready access to staff, images, video, graphic design, advertising and other things, even the best brand advocate program will be DOA. Is Pinterest Right For Your Brand? Just in case.
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