Crisis Customer Service Data Privacy 
ImPRessions - Crenshaw Communications
MAY 15, 2018
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.
Sword and the Script
MAY 25, 2021
Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 73% are willing to pay more for the product or service. 66% are more willing to share their data with a company they trust.
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Critical Mention
APRIL 17, 2019
Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.
ImPRessions - Crenshaw Communications
JANUARY 28, 2018
As The Verge put it, “Facebook’s inconsistent statements, its history of errors in reporting on its own ad platform, and its reluctance to share relevant data about Russian hacking have added to its credibility gap.”. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2017
These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. A company crisis is looming. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.
Rock the Status Quo
MARCH 30, 2015
” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Triple hmmmmm.
Sword and the Script
APRIL 23, 2019
The Annenberg survey listed data privacy, health care and diversity as social issues. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. In addition, not all social issues are political. Communications is a function of leadership.
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