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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Media training. Owned media/messaging. Media relations.

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. technology, CPG, financial services, etc.)—make

Agency 195
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TCIP #033 – Crisis Spokesperson Training with Brad Phillips

Melissa Agnes

Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips. When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. The real-time news cycle and how it impacts in a crisis.

Training 113
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Why You Should Hire a Crisis Communications Agency?

Prohibition

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. What is the Objective of Crisis Communication, and When Should it be Used?

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Corp Comm Frets Leadership in Crisis Comms, says Study

Sword and the Script

This study found that 17% said their company didn’t even have a crisis management plan, while 10% “said they didn’t think their company was well prepared for a crisis.”. As for management, it’s worthwhile to invest in classical media training before a crisis occurs.

Study 60
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The Need to Serve, Protect — and 5 Steps to Communicate

Reputation Us

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Step #4: Provide media training for your key personnel. Training should be mandatory for an agency’s core personnel. The S.W.O.T.

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Why it’s important to prepare for a PR crisis

Prohibition

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Contact us today to find out how we could help your brand avoid a PR crisis.

Crisis 62