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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”, What is a crisis?

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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

An insurance policy covering reputational damage generally covers a company’s loss of profits and offers financial support for crisis management and efforts to restore its image—after the fact. Cyber-threat insurance : Cyber-threat insurance is the most common policy required by small businesses.

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The Essential Role Of Public Relations For Doctors

The Hoyt Organization

Even a private practitioner can enjoy several benefits by enlisting the services of a small business PR agency. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. You are a business and you want to be successful. What are your goals?

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Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

Time and resource savings : Managing PR in-house can be time-consuming and resource-intensive, especially for small businesses. By outsourcing PR to a specialised agency, businesses can focus on their core operations while leaving the PR strategy and execution to the experts. How do you measure PR success?

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Should You Conduct Negative SEO Against a Competitor?

Melissa Agnes

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. If they’ve already put some preventative measures in place. Here are the results: 48% said yes.

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How to Prepare a PR Crisis Plan

Prohibition

Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. The following are 11 steps you can take to create a solid PR crisis plan: 1. Set up a PR crisis management team.

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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. In his spare time, Eric loves to play as much golf as possible at courses across the country.

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