Remove Crisis Management Remove Journalism Remove Storytelling Remove Writing
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5 Steps to Creating a Strong Brand

Critical Mention

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling. Senior Marketing Manager, Critical Mention.

Brand 126
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3 Rules For “Off the Record” Conversations

ImPRessions - Crenshaw Communications

Off-the-record chats aren’t limited to politics or crisis management, although we often hear about them in that context. Beyond politics, however, such agreements can be useful for business and technology PR and storytelling. Get it in writing. Sulzburger, thus breaking the agreement. Consider the nuance here.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing 196
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Behind the Headlines With Rich Oppel

Cision

It will include reputation management, crisis management, brand enhancement and media relations. In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. How do you think your background in journalism will help you in this new role?

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Behind the Headlines With Brandon Puttbrese

Cision

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing.

Crisis 0
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Thinking Critically with Robyn Stevens

Critical Mention

I always remind clients it’s about storytelling. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media.

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#19: Building a framework for reputation management

NewsWhip

Deploying crisis management teams | Jump to text. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. Chris: So I did not study risk whatsoever, and early on in my career, I started in project management working in IT, so I was very technical at that time. Ben: Oh, wow.