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When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.

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10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not?

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. What is Viral Marketing?

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

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Behind the Headlines With Kathy Walsh

Cision

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? Having a social media initiative go viral is not a good goal – what is the intended net result?

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