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How to Recover From a Brand Crisis

Cision

Establish a crisis communication plan now rather than later. According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. So, print a handout.

Crisis 120
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” This helps understand the key points of an article without having to spend time reading the entire document.

Reddit 178
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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

.” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions. “Lean” communications like emails or shared documents are best for routine updates and edits to materials.

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Purdah communication and resource rules

Stephen Waddington

Digital channels can be used as part of a crisis communication activity in a normal way. Check the policy documents listed below for full guidance. What communication is restricted communication during purdah? Check the policy documents listed below for full guidance. Where can I find further information?

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A Challenging Road to Accreditation???

PRSay

Technology has made studying easier; she uses a computer with screen reading software to access PDF documents and create written materials such as the panel presentation questionnaire and portfolio. The screen-reading software allowed me to access all of the documents I needed to complete my panel presentation and study for the exam.”.

Study 127
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Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Good news is hard to find.

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The Media Kit: What To Include

Doctor Spin

A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. Avoid putting your whole media kit into a single PDF document. What is an influencer media kit? What is an EPK? How long should a media kit be?

Media 52