Remove Advertising Remove Crisis Communications Remove Document Remove Print
article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It grew eventually into a tech-based email list that was free for users with an advertising model. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 178
article thumbnail

Purdah communication and resource rules

Stephen Waddington

Digital channels can be used as part of a crisis communication activity in a normal way. Check the policy documents listed below for full guidance. What communication is restricted communication during purdah? Check the policy documents listed below for full guidance. Where can I find further information?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Advertising value equivalent (AVE) is at the sharp end of this issue. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She believes the same issues apply in advertising and PR. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?

article thumbnail

The Media Kit: What To Include

Doctor Spin

A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. Avoid putting your whole media kit into a single PDF document. What is an influencer media kit? What is an EPK? How long should a media kit be?

Media 52
article thumbnail

Event Marketing Is Back, Baby: Two Experiential Experts Examine The ‘Fearless Girl’ Campaign

MaccaPR

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. We invite people to use their own cameras to document what they’re doing and how it connects with our client’s brand, which they then post and share with thousands of friends.”.