Karen Freberg
APRIL 9, 2023
In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. What do I like about the Super Mario Bros and the Barbie movies?
Sword and the Script
OCTOBER 3, 2023
For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. click image for higher resolution) 2.
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Shift Communications
MAY 10, 2022
Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. By Lisa Zanchi, Director, Digital Marketing.
Communications Conversations
FEBRUARY 4, 2015
We all know jobs in the creative space have been melding for years. If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly? And now, I’m thinking about rejoining PRSA, too. I will be a dual-membership professional. Here’s why.
Communications Conversations
JULY 10, 2018
George Fiddler, Creative Director, Olson Engage. As caretakers of the longest-running SMB chapter in the U.S., I wrote about Alyssa and Cambria’s new blog recently –some interesting insights in that post, if you have time. Why is he a power broker? And, he has big-time brand experience to back that up.
Sword and the Script
DECEMBER 20, 2022
The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.
Contently - Strategy
OCTOBER 15, 2020
Interactive Tools Give Brands a Creative Edge—and Empower Buyers. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative.
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