Creativity Print Radio Study 
PRSay
OCTOBER 10, 2022
As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun doesn’t have to mean creative schtick. The online survey of 2,046 U.S. Fun is healthy. Embrace it.
Cision
OCTOBER 16, 2015
Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Credibility. It’s a news source, not a news producer. .
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Burrelles Fresh Ideas
MARCH 5, 2024
On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Frank said studies and surveys are another way to get earned media coverage.
Cision
SEPTEMBER 22, 2015
More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Read the full-length study today! Goun , claireteat , Norbert Relmer ( Creative Commons ). billion monthly active users (1.2
Stephen Waddington
APRIL 18, 2020
I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. We’ve accepted a significant reduction in production quality in mainstream radio and television. This week we’ve been thinking about the future of print media.
Maxim Behar
NOVEMBER 23, 2020
And this will not be because advertising agencies are bad, or colleagues there are not creative. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. The decline in the purely advertising sector will undoubtedly be greater in the coming years.
Sword and the Script
MAY 9, 2017
3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. That’s not a creative illustration, that’s the real!
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