Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. In our new blog series, we talk what’s working (and not) across key social channels.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Karen Freberg

APRIL 9, 2023

In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. What do I like about the Super Mario Bros and the Barbie movies?

SMB 52

SMB Viral Creativity Course 52

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis 147

Analysis Tools Software SMB 147

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 192

Marketing Content Marketing Data Social Media 192

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). No magical formula.

Social Media 24

Social Media Media SMB Tourism 24

Communications Conversations

MAY 3, 2017

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. It definitely takes time, though.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Communications Conversations

FEBRUARY 4, 2015

We all know jobs in the creative space have been melding for years. Social Media Breakfast. If you work in interactive, but specialize in social, wouldn’t it make sense to be a member of MIMA AND Social Media Breakfast? And now, I’m thinking about rejoining PRSA, too. Here’s why.

SMB 60

SMB Groups Trends Social Media 60