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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. See these related posts: How B2B Marketing Can Get More out of Trade Shows. Looking for an agency partner that can both bring creative ideas and. execute them?

B2B 67
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5 Steps to Marketing at an Event Outside of Your Industry

Cision

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Be Imaginative.

Industry 195
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98
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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Are you helping the organization seek media coverage for their events and local fundraisers? However, those opportunities can be difficult to recognize.

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5 Steps to Marketing at an Event Outside of Your Industry

Beyond PR

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Be Imaginative. About Erienne Muldoon.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). Hill Center.

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The Competition and Industry Gets a Vote on Your Marketing

Sword and the Script

You can’t get so focused on what you’re trying to do – that you lose sight of what else is happening – ethnically, politically, locally, nationally, internationally. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. and execute them?