Creativity, Digital PR, Storytelling and Trends

Guest Post: 4 #PR Trends to Look Out for in 2018

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. Not only did we witness numerous crises and campaigns, but also several new trends emerged. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. Storytelling will become more creative. Conclusion.

Trends

Trends Storytelling Creativity Reputation

PR Poised to Become the Digital Leader

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate

Real Estate Digital PR Storytelling Advertising

PR Poised to Become the Digital Leader

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate

Real Estate Digital PR Storytelling Advertising

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

PR Poised to Become the Digital Leader

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate

Real Estate Storytelling Digital PR Advertising

The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR

Digital PR SEO Storytelling Analytics

Get Inspired by Solo PR at the FPRA Conference—Whether Here or Afar

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference

Conference Small Business Storytelling Journalism

Top Takeaways – 2015 Solo PR FPRA Conference Recap

Solo PR Pro

AUGUST 18, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Solo PR PRO member, Arik Hanson, in action. Solo PR PRO member, Arik Hanson, in action.

Conference

Conference Community Small Business Storytelling

The different types of digital PR campaigns and how they can build online authority

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR

Digital PR Analysis B2C Examples

PR's Transformation: Shifting from Expense to Profit Center

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics

Analytics Digital PR Storytelling Local

Amplify Your PR Wins

Landis PR

DECEMBER 18, 2023

How do today’s PR teams keep up? Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference

Conference Consumer Social Media Google

7 PR Blogs You Should Be Following

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Share Tweet Share. Are you keeping up with the times?

Blogging

Blogging Education Resources Creativity

How to Set Up a B2B Facebook Advertising Campaign

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. Using tracking code on hoffman.com, we tracked visitors to both Tech PR and The Story is Always There , showing visitors to one-page ads for the other.

Advertising

Advertising Advertising B2B Facebook

Using the Right Social Media Language

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. And it’s essential to master these and become multilingual if you are to succeed in this digital business landscape today.

Social Media

Social Media Media Infographics Pinterest

Will Generative AI Replace Marketers and Content Creators?

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing

Marketing Content Marketing Storytelling B2B

PRSA LA State of the State of PR

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing

Content Marketing Groups Facebook Reputation

Public Relations Today

Guest Post: 4 #PR Trends to Look Out for in 2018

PR Poised to Become the Digital Leader

Webinars

Trending Sources

PR Poised to Become the Digital Leader

Webinars

PR Poised to Become the Digital Leader

The 7 “New” Rules Of Digital PR

Get Inspired by Solo PR at the FPRA Conference—Whether Here or Afar

Top Takeaways – 2015 Solo PR FPRA Conference Recap

The different types of digital PR campaigns and how they can build online authority

PR's Transformation: Shifting from Expense to Profit Center

Amplify Your PR Wins

7 PR Blogs You Should Be Following

How to Set Up a B2B Facebook Advertising Campaign

Using the Right Social Media Language

Will Generative AI Replace Marketers and Content Creators?

PRSA LA State of the State of PR

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