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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101
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PR Interviews: Michael White Lansons

Norton's Notes

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Without a doubt it’s online reputation.

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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. He’d love to grab a gab on Twitter.

YouTube 54
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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. We had a window. And we missed it. How Marketing Kicked Our PR Ass.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. We had a window. And we missed it. Save the PR Industry Now.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page).