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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society.

Media 113
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PR Isn’t Just for Big Businesses?

Victorious PR

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but

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30 podcasts PR pros should listen to

Remote PR Jobs

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100
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Managing the Challenges of Bad Publicity

Critical Mention

Both big and small businesses are subject to receiving various forms of negative comments and publicity. Take the time to respond and view it as an opportunity to show the efficacy of your business’ relations. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Publicity 105
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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

The easy-to-share reports allow up to share real time progress on client campaigns and even link directly to broadcast and radio coverage. We’ve also added an education arm to the business when we launched Jelly Academy ! Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Agency 79
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11 Benefits of Publishing a Press Release

PR Fuel

By employing the right press release strategies, you can boost the corporate bottom line. Your message can be communicated via newspaper articles, the radio, social media networks, and more. Remember that many types of paid advertising can be pricey — particularly if your small business doesn’t have a huge marketing budget.

Writing 91
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How to Improve Your Social Media Targeting

Cision

Music and radio. Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority). Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.).