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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

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Corporate storytelling is an essential future PR skill

Stuart Bruce

Think how much more compelling a story about yet another mobile app start-up becomes if it’s about overcoming the monster of an incumbent corporate cartel, or the rags to riches story of its founder, or her quest to be the best, which needed a voyage and return to achieve, with comedy and tragedy along the way, all after a traumatic rebirth.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil. Some things never change.

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PR and social media set for continued growth

Stuart Bruce

He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few. Globally, CCOs expected mobile (73 per cent) and video production (69 per cent) to also increase the most in importance.”.

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies.

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PR rising in Africa rising

Stuart Bruce

80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. Africa’s young population are on mobiles – and increasingly on smartphones as well as just feature phones. By 2020 African consumers will be spending more than a trillion dollars.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Healthy Birth Day developed a mobile app to make it easy to track and record movements. When you do, coming to work and working hard, giving corporately and personally, will take on a whole different meaning.

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