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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. This piece originally appeared on Contently’s The Freelance Creative.

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For whom the bell tolls

Stephen Waddington

Lord Bell wasn’t responsible for delivering the work that resulted in the PRCA expulsion, but he set up the original contract, and was responsible for a corporate culture in which this type work was acceptable. It was also criticised at the same time for anonymously editing Wikipedia pages on behalf of clients.

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The Media Kit: What To Include

Doctor Spin

PR Resource: Journalism vs PR What is a media kit? Corporational Determinism—The New Paradigm for Product Launching. Disclosing corporate information can be a delicate process with many stakeholders—especially regarding legal considerations or C‑level quotes. In Wikipedia. In Wikipedia. Can a media kit be one page?

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). 4) October 22, 2014: Gorkana.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Five Stories About The Media!

Bad Pitch Blog

To say that Apple is releasing products in a cloud of openness … is not responsible journalism, even for an opinion creator. Both were targets of terrorists (check Wikipedia). But there’s a word in ‘10 that is used even more incorrectly—and often—in both journalism and advertising that it must be dropped. See me shrug.)

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