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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition.

Handbook 190
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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. in order to: Define what a crisis versus an issue is for your organization.

Crisis 172
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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). And much more. Based in the Washington, D.C.,

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Or the crisis plan is siloed in some hidden corporate corner completely out of date. It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. Asset stripping in the corporate world is commonplace and recognised as a legitimate activity.

Crisis 63
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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

For example, HR materials, employee handbooks? to enter leadership roles. As I spoke to the women in the room about what the group entailed, they proudly shared how the company was investing in diversifying its hiring, improving its gender ratios and mentoring women to enter senior leadership. Us: OK, no problem. No narcissism.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii].

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How to Get On in New Communications: Be Nice

ZudePR

He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . “On a business/corporate level, I draw the line when it is clear a business has the resources to compensate me and is just clearly taking advantage.” “I’m not afraid that something bad will happen. .