MaccaPR
JULY 2, 2014
As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.
Where the Fishermen Ain't
JUNE 13, 2014
PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.
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Stephen Waddington
OCTOBER 30, 2017
An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Lord Bell wasn’t responsible for delivering the work that resulted in the PRCA expulsion, but he set up the original contract, and was responsible for a corporate culture in which this type work was acceptable.
PR in High Definition
OCTOBER 28, 2021
For a start, in the corporate world, those long work Zoom calls could become a little more interesting in the metaverse. There also remains the ethics behind isolated worlds being owned by different companies and collecting our data, and monetising on every move we do in the metaverse.
Waxing UnLyrical
NOVEMBER 23, 2010
Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia.
MaccaPR
JANUARY 6, 2015
Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.
Flack's Revenge
NOVEMBER 28, 2018
It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.”
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