PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. By not divulging any information, companies may be perceived as hiding something or already greenwashing which could also pose reputational risk and put them at odds with their stakeholders.

Policies 62

Policies Employee Ethics Survey 62

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Keep it ethical. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. What you once thought was going to bring positive attention to your organization has done the opposite, and now you have to go into full PR mode to protect your brand’s reputation.

Radio 92

Radio Television Social Media Sports 92

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

APRIL 24, 2018

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Which real, historical or fictional person or brand would you like to give a reputation makeover? What do you regard as the lowest depth of misery in PR? Who is your favourite writer?

Journalism 79

Journalism Ethics Film Construction 79

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

Ethics 64

Ethics Social Media Local Corporate 64

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking. A lot of things.

Media 112

Media Journalism Report Video 112