ImPRessions - Crenshaw Communications
FEBRUARY 15, 2023
“Hi [First_Name]), including more than four people from a given outlet, emailing general information handles multiple times, typos, forgetting a subject line altogether before sending the merge – all can undermine your pitch and even your reputation for competence. Conversely, too much follow-up is a mistake.
Deirdre Breakenridge
OCTOBER 5, 2016
At the same time, we’ll discuss how, as communication professionals, we approach news today, which has changed from neatly packaged/key sound bites that fit newspaper coverage, radio and TV to the 24/7 nature of social media, always on with no breaks. With influence top of mind, where is the conversation about reputation & credibility?
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PR in High Definition
APRIL 27, 2023
An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. By not divulging any information, companies may be perceived as hiding something or already greenwashing which could also pose reputational risk and put them at odds with their stakeholders.
PRSay
JANUARY 8, 2019
As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Keep it ethical.
Critical Mention
OCTOBER 29, 2019
PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. What you once thought was going to bring positive attention to your organization has done the opposite, and now you have to go into full PR mode to protect your brand’s reputation.
Newsfile
FEBRUARY 28, 2024
It helps organizations stay informed about their reputation, competitors, and industry trends. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.
PRSay
FEBRUARY 23, 2017
Brinkley , a man who used new technologies (broadcast radio) in the early 20th century to make wildly unfounded and dangerous health claims. He found a new medium way ahead of others, combined it with very compelling messages and it made him very, very rich (he died decades later, penniless and with his reputation shredded).
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