Corporate Ethics Film Technology 
Burrelles Fresh Ideas
AUGUST 29, 2023
The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. It’s time for brands to embrace disabilities with that same passion.
PR Conversations
AUGUST 7, 2014
Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.
Mindful Marketing
JUNE 19, 2022
Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.
PR in High Definition
OCTOBER 28, 2021
Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.
PR in High Definition
JULY 31, 2020
The purported three-phase harassment campaign outlined by the DOJ describes a sensational plot worthy of any blockbuster film. Perfect timing, a clear message of a united front, and meeting such a corporate reputation crisis head on is exactly the advice we would recommend. There is much work to be done behind the scenes.
Cision
NOVEMBER 6, 2015
How can you develop a transparent, ethical and mutually beneficial relationship with them? In more direct public education, targeted to those without affordable access to good education, the nonprofit Khan Academy has raised millions for its YouTube educational videos , which provide free instruction in math, science and technology.
PR Conversations
APRIL 27, 2015
Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner?
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