Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list.

B2C 194

B2C Content Marketing Study Trends 194

Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. 4 Big Media Trends that have Upended PR and Marketing.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 3) The Future of Marketing Looks More like Public Relations. 6) 4 Big Media Trends that have Upended PR and Marketing. As it turns out, it a mashup of sorts.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” The fall of content marketing tech. Content is king. Will companies still be investing millions in content marketing? I get it–content marketing operations like Scripted have their place.

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

NOVEMBER 30, 2021

That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers. This finding is reflected in previous surveys too, which points to a continued trend. For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago.

B2B 100

B2B Trade Shows Survey Study 100

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. This involves the team staying abreast of industry trends, competitor activities, and the technological landscape. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48