Contently - Strategy
NOVEMBER 3, 2021
When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.
Shift Communications
FEBRUARY 20, 2019
Wikipedia Top 25 Report. Let’s explore what we can learn from these tools and how we can use them to inform our strategy. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters.
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PR in High Definition
APRIL 25, 2022
With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral.
Doctor Spin
JANUARY 8, 2022
On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. We had a window. And we missed it.
Doctor Spin
JANUARY 8, 2022
On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications? Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. We had a window.
Burrelles Fresh Ideas
JUNE 27, 2023
For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. Pair that with the ability to pinpoint specific journalists and topics, and you’ll have a winning media relations strategy!
Waxing UnLyrical
AUGUST 26, 2013
Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. The New Rules Of Content Marketing.
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