Content Marketing Product Launch Storytelling Strategy 
ReimaginePR
JUNE 13, 2016
What, you didn’t think you needed to create a story for your product launch? In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. When Marketing is Not Your Forte. Click Here. Look, I get it.
PRSay
NOVEMBER 5, 2018
It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Many organizations already add video to their press releases to support product launches, events and executive announcements. Now is the time.
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B2B PR Sense
JANUARY 5, 2018
Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. As part of an effective PR strategy, PR professionals can generate ideas to grow your reach, identify and segment your audience, and target them precisely. Handpicked Related Content.
Prohibition
AUGUST 25, 2023
With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Myth: Great PR can overcome a mediocre product or service. A big new product launch typically happens once in a couple of years at best.
Beyond PR
APRIL 13, 2016
When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.
Sword and the Script
DECEMBER 20, 2022
“Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ The challenge for marketing and PR pros will be to focus on an organization’s journey ‘the progress made to-date and the winding road ahead” not just the destination.
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