Content Marketing Media Relations Print Television 
Burrelles Fresh Ideas
MARCH 5, 2024
Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.
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5W PR
JANUARY 17, 2020
A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. Start out incrementally.
Cision
SEPTEMBER 10, 2015
In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.
Critical Mention
JANUARY 30, 2019
As marketers know well, we live in a multichannel world. Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Robust analytics and reporting.
Cision
NOVEMBER 14, 2017
If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.
Critical Mention
JANUARY 30, 2019
All-in-one monitoring capability: As marketers know well, we live in a multichannel world. Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print.
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