PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? Customer questions are deliberate.

Content Marketing 60

Content Marketing B2B Web Small Business 60

wiredPRworks

SEPTEMBER 21, 2017

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. An innovative online marketer since 1996, Barbara won Nokia’s contest to represent the U.S. at Social Media Week Berlin.

Insurance 40

Insurance Insurance Marketing Conference 40

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. Marketing ranked sixth, which I’d have guessed would have ranked higher. Don’t miss these posts: B2B Customers Want Thought Leadership. A Simple Measure of Marketing Many Businesses Miss. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

Beyond PR

MARCH 17, 2016

Of course, you can’t expect to generate new business just by creating an account on the social platform of your choosing. Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads.

Marketing 40

Marketing Small Business Web Nonprofit 40

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ? Stop following the noise.

Social Media 120

Social Media Twitter Media Nonprofit 120