Contently - Strategy

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%.

Local 97

Local SEO Strategy How To 97

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Explore media outlets outside of newspapers, too. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice. Start Writing.

How To 98

How To Guidelines Writing Pitching 98

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Consider: Newspapers. Once you determine where you want to send your press releases, make sure to read the guidelines. Social media influencers.

Writing 78

Writing How To Media Guidelines 78

Sword and the Script

APRIL 2, 2019

They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years. I believe all signs suggest the future of marketing looks more like public relations.

Agency 95

Agency Trends Marketing Survey 95

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). Read Their Guidelines.

Guidelines 82

Guidelines SEO Social Media Engineering 82

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Marketing Statistics from 2020.

Survey 177

Survey Marketing B2B Study 177

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 65

Publicity Small Business Advertising Advertising 65