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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%.

Local 97
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How to Distribute Press Release the Easy Way: A Guide

PR Fuel

Nearly 80% of marketers are adding press releases to their content marketing strategies. Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Make sure to follow their guidelines to the letter.

How To 92
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. SimilarWeb) (48%).

Survey 178
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Where to Send a Press Release

PR Fuel

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Then, you can start building a media list for press contacts that reach your target audience. Read Their Guidelines. Their guidelines will help you determine how to send a press release. Social Media.

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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Consider: Newspapers. Social media influencers. Each publication will have its own submission guidelines. Share on Social.

Writing 73
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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

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2016: When PR Turned to the Dark Side

Flatiron Communications

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading. Trump’s cabinet picks.