Shift Communications

NOVEMBER 24, 2014

The third spike is from our Facebook Page Cost Calculator. That’s worth revisiting and upgrading, especially in the wake of the latest Facebook algorithm changes. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?

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Analytics Data-Driven PR Marketing How To 155

Shift Communications

FEBRUARY 20, 2019

While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data. Instagram and Facebook use hashtags as well. Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit. Lisa Zanchi.

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Trends Industry Wikipedia How To 142

Shift Communications

FEBRUARY 13, 2017

How many then subscribed to our video content? Depending on the video service, these might be called subscribers (YouTube), followers (Snapchat/Instagram), or Likes (Facebook). No matter what they’re called, they signal audience intent – our audience liked our content enough to want more of it. Engagement Metrics.

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Video Measurement Communications How To 117

Shift Communications

JANUARY 5, 2015

All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind.

Marketing 60

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Shift Communications

JANUARY 25, 2016

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.”

Content Marketing 60

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Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. Here’s how.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

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