Content Marketing Customer Service Industry Storytelling 
Contently - Strategy
AUGUST 11, 2022
As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Focus on big ideas and big rocks.
Communications Conversations
JUNE 18, 2020
Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. ” An entire industry has evolved around the concept!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Beyond PR
SEPTEMBER 8, 2016
If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.
PR 20/20
JANUARY 16, 2023
O ur daily mantra as inbound marketers: stay focused, and be passionate. Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Sorry if we missed you!
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3
PR 20/20
SEPTEMBER 17, 2019
The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Tech industry. The premier gathering of digital marketers on planet Earth!”.
Sword and the Script
MARCH 3, 2015
In more recent years, marketing has spent some $2 billion on word-of-mouth, $10 billion on PR, $60 billion in TV ads and about $160 billion on direct marketing according to industry studies (while we are counting, we waste 2 billion hours in meetings each year). McKinsey floats it’s concept in the construct of paradox.
Expert insights. Personalized for you.
105 
Let's personalize your content