Consumer Interviews Product Launch Storytelling 
5W PR
JANUARY 3, 2024
Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.
ImPRessions - Crenshaw Communications
MAY 1, 2019
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient interview prep. Insufficient research. It takes talent, and we’re proud of that.
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Prohibition
AUGUST 29, 2023
In the highly competitive food industry, launching new products and menu items can be a daunting task. With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Utilise the power of storytelling to create a connection with your audience. This is where food PR comes in.
MaccaPR
MARCH 12, 2019
After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling.
Presspage
JUNE 19, 2018
At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says.
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