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It pays to have good friends! Oprah Winfrey’s Instagram post promoting Duchess of Sussex’s coffee was ‘a million dollar post in free publicity’ putting Meghan and Harry on path to building a BILLION dollar brand

Mark My Words

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

Trends 100
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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. Whether keeping in touch through Skype or social media or taking a moment to teach someone something new, it can bring people together.

Marketing 119