Consumer Insurance Interviews Journalism 
Cision
JUNE 2, 2016
In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. Brands can overcome this challenge and establish trust by developing meaningful content that consumers will share and share again.
Cision
SEPTEMBER 17, 2015
She has interviewed Ray Bradbury, Junot Diaz and Donna Tartt and her work has appeared in the Los Angeles Times, The Baltimore Sun and The Independent in London. She was previously a business reporter at Detroit News, The Plain Dealer, the Palm Beach Post and the Orlando Business Journal. Before the Trib, she was at the Toledo Blade.
Reputation Us
NOVEMBER 28, 2022
Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He Almost 90% of Twitter’s revenue comes from ads, the Wall Street Journal reports. “If nothing else, Musk knows how to attract attention and garner captivating headlines.”. Casey Boggs, ReputationUs.
Ethical Voices
APRIL 17, 2023
It was the end of my journalism career, but within two weeks I knew that I’d made the right decision, because not only was I writing stuff for him, but I was influencing the way he thought about things. We have the ability to gather so much information on consumers. Listen to the full interview, with bonus content, here.
MaccaPR
AUGUST 31, 2016
Clients are marketing products and services that weren’t considered part of healthcare, but are now covered by insurance. When the Affordable Care Act came out with a benefit for expecting moms to receive a free breastfeeding pump through their health insurance providers, it created a significant shift in Medela’s business model.
Communications Conversations
AUGUST 31, 2018
Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.
Shift Communications
DECEMBER 1, 2016
But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. Is High-Deductible Health Insurance Worth the Risk? , These are the giants that so often demand the attention and set the agendas of business press.
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