Remove Consumer Remove Examples Remove Real Estate Remove Storytelling
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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. For example, years ago, my children’s elementary school held a “cakewalk” fundraiser during its annual fall festival — until someone pointed out its racist origin to the organizers.

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What Goes in a Great Media Kit

ReimaginePR

Any additional art, for example, high-res logos etc. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy. Lead media release.

Media 120
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Public Relations Strategies for Robotics Companies

5W PR

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality.

Company 88
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Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

Facebook 167
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Real-time versus longer term data | Jump to text. Zach’s favorite examples of infrastructure projects | Jump to text. Brett: So, with the listening aspect and managing public perception, stakeholder perception, I mean, there’s a lot of platforms and outlets for people to consume news, to be able to share commentary.

Data 78
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

The earliest surviving example is dated to the 35 th century BC. The earliest examples of written documents identified as such are the Kish Tablets. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Radio has many more uses today.

Ethics 52