Shift Communications
AUGUST 2, 2022
The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. It’s easier than you think to inadvertently say something with discriminatory undertones.
Ishmael's Corner
JUNE 2, 2015
With this in mind, I believe that certain actions can help a prospective client gain a deeper window into an agency without consuming a ton of time. The word “storyteller” now dominates the communications vernacular. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play?
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ReimaginePR
MAY 30, 2015
At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy. You can shoot it as: 1. you can provide both. They need to: 1.
5W PR
MAY 27, 2022
The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality.
Ishmael's Corner
FEBRUARY 24, 2015
It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. The same could be said of bringing a storytelling dimension to business communications and avoiding the dreaded “B” word. Uncategorized business communications business storytelling social media ROI'
Shift Communications
NOVEMBER 21, 2014
Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.
Beyond PR
MAY 12, 2016
Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? In a word, content.
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