Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents
Burrelles Fresh Ideas
OCTOBER 3, 2023
Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust. It goes into effect on July 1, 2024.
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