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Letter from BETT

Stephen Waddington

BETT had an international feel with a notable rise in exhibitors from Asia. It provides data and insights about the content that people are consuming around the internet. There are powerful insights for internal and corporate communication. Edelman suggests that a new contract has emerged between employer and employee.

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Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Google+ will close to consumers on 2 April. Employees have the potential to be the most powerful advocates for an organisation.

Tools 69
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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40
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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

Mistakes, misunderstandings, accidents, product failures, and employee misconduct are all risks that businesses face regularly. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. This can be time-consuming and difficult to stay on top of so be sure to share the burden.

Crisis 40