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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read.

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How to build better relations with employees

PR Conversations

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

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2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

The candidate has all the right stuff, aces the interview and comes in with great intentions. The chronically late employee. This includes the staffer who cuts off the client in conversation or argues a bit too forcefully for a recommendation, or shows impatience when a client offers constructive criticism.

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Nonprofit groups and volunteers came with tools and know-how. Even finding a contractor available then would have been difficult.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. As a digital PR agency, we can assist you in creating support materials and comments to distribute to employees, customers, and the general public.

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How to use Survey Data for Brand Awareness and PR

Shift Communications

SHIFT, using Google Surveys, constructed two separate surveys meant to build a comprehensive understanding of the realities of work life. The results showed that employees wasted time at work on mundane IT tasks that could easily be automated, and spent more time outside the office checking email than they did taking vacation.

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