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International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. It’s not just a matter of getting a version and printing it. How do you break through that clutter to engage your audience?

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. Does anyone remember when satellite news conferences were cutting-edge?).

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Seize the stage at conferences. Until the conferences start contacting you, your company will need a team member dedicated to submitting to strategically targeted annual conferences. Here’s more about how to build a resume as a subject-matter expert. Women entrepreneurs in particular are in demand.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework.

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#InnovateNow With RaeAnn Pickett: Dive Into Data

Cision

She also worked promoting the National Collections of the United States Conference of Catholic Bishops and is a graduate of the DCI War Room. ​​ How do you innovate PR? Analytics and data provide support to better inform clients on how to strategize to meet their goals. Deadline May 12) Click here for details!

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

This could never have happened in the previous life, how will you gather the office every day in conference halls, what will you tell them, who will hear you? The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media.

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5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Learn how to accurately connect your communications to results that matter by downloading Avoid the Numbers Trap & Give Your Clients Meaningful Reports.