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Make These 4 Edits To Your Digital PR Outreach

Buzzstream

Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic. Let’s say that a journalist is writing a time-sensitive piece on “Best Customer Engagement” tools. . Don’t have any? Key point: .

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Prohibition PR can aid in the protection and defence of your company or organisation’s reputation. Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for media interviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative.

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PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. Sometimes that means taking care of their customer service needs.

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Distribute Strategically: Once you have put the time and effort into creating and publishing a great press release, implement a strategic plan to distribute it using a digital PR tool like BuzzStream so it reaches the right audience. Even small teams can consider affordable tools like Grammarly.

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How to Create a Media Kit

5W PR

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. While most media kits today are digital, some brands still utilize physical media kits for large events such as conferences and conventions.

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The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. Even an hour invested in this task is beneficial.

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